The business you have today is not the business you'll have tomorrow. This book is how you stay on the right side of that.
AI is moving faster than anything in human history. That's scary, I get it. My best-selling book AI or Die shows you how to build an AI engine underneath your business, escape the grind, and stay ahead. And I'll send it to you free. You just cover the £5 postage and printing.
No course funnel hiding behind it. No subscription trap. One book, one fiver, done.
Why would I give my book away?
Fair question. Here's the honest answer.
I run two businesses. One of them is ROAVR Group, a nationwide environmental consultancy I've automated to the point it largely runs without me. The other is my AI consultancy, where I help established business owners do the same.
I'm not a tech guru. I'm an operator. I learned all this stuff the hard way so you don't have to.
Some of the people who read this book will want my help afterwards. Most won't, and that's fine. Either way, you get the full playbook. The £5 covers the printing and the postman. That's the whole deal.
You built a business so you could be free. Instead you're buried in it.
Every enquiry needs you. Every quote needs you. Every "quick question" from the team needs you. You're the bottleneck in your own machine, and the machine knows it.
And now everyone's banging on about AI. Half of it is hype. Half of it is fear-mongering about robots taking your job. None of it tells you what to actually do on Monday morning.
Meanwhile the ground is shifting under you. Your website is becoming the back door to your business, not the front door. Customers are starting to ask an AI who to call, and if you don't answer instantly, it moves on to your competitor.
You don't need to panic. You don't need to blow up your business. But you cannot stand still.
The playbook, not the theory.
Inside AI or Die you'll discover:
- Why the smart move is an AI engine underneath your business, not your staff poking at ChatGPT in a browser (and how to build one without a developer)
- The unsexy 15-minute exercise that finds exactly where AI should go first in YOUR business. Start from the problem, not the shiny tool.
- How to be the director, not the doer: onboard AI like an employee and get your evenings back
- Why "never build your house on someone else's land" is the one rule that protects your IP while everyone else rents theirs
- The search shift nobody's ready for: why SEO is dying, what GEO is, and the one free listing that puts you in front of the AI engines
- How a digital employee can answer a thousand calls at once at 2am, capture the lead, and book the job while your competitors sleep
- The exact approach I used to automate ROAVR Group so it runs without me standing over it
This book is for you if...
- You own or run an established business and you're the bottleneck in it
- You know AI matters but you don't know where to start, and the noise is deafening
- You'd rather free up your people to do their best work than cut corners
- You want the playbook from someone who's done it, not sold it
It's not for you if...
- You want a get-rich-quick scheme or "10x growth hacks"
- You're looking for deep technical tutorials for developers
- You think this AI thing will blow over
Operator. Not guru.
I'm Matt Harmsworth. I own and run two businesses from the Scottish Highlands: ROAVR Group, a nationwide environmental consultancy, and an AI consultancy that builds bespoke AI engines and voice agents for established firms. I speak on AI at business events across the UK, and I'll be honest with you, I don't even enjoy being on stage. I do it because business owners need to hear this from someone who actually runs businesses.
Everything in this book, I use in my own companies. This isn't theory. It's the playbook.
The opportunity is now, you blink, you die.
This book is a great resource for business owners and entrepreneurs looking to understand and adopt AI technologies to future-proof their enterprises. Matt has done great job covering practical applications of AI, and offering insights into tools and techniques that can be integrated into various business operations.
J P Bodys
Reviewed in the United Kingdom on 27 February 2025 · Kindle Edition · Verified Purchase
Make AI your b!tch
You have a choice, run from AI like your competitors or embrace it. This book is your guide to embracing AI, making it your b!tch and dominating your industry thru automation and wage free labour. AI or Die, the choice is yours.
chris penman
Reviewed in the United Kingdom on 26 February 2025 · Kindle Edition · Verified Purchase
Sceptical?
I keep hearing about AI everywhere, but until now I've been sceptical. I saw this book by chance so thought, why not see what its about. Wow, in a couple days I've learnt so much. Matt's style of writing is so informative. By following even just a few of the hacks I'm sure i can save hours every week in my business. This is a must read book for any business owner looking for ways to increase their productivity.
Michael B
Reviewed in the United Kingdom on 26 February 2025 · Paperback
Here's everything, in plain English.
- The best-selling book AI or Die, printed and posted to your door: FREE
- You cover postage and printing: £5.00
- UK addresses only
- No subscription. No trial that quietly bills you. No catch.
- The keep-the-book guarantee: if you read it and get nothing from it, email me and I'll send your fiver back. You keep the book.
Before you order.
AI or die. Your call.
You have time, but you must start. Get the playbook, find your bottlenecks, and build the engine. I'll put the book in the post.
Free book. £5 postage and printing. UK only. Keep-the-book guarantee.
Get the book free - £5 P&P